Draft home page copy
Write the home page in your shop's voice.
Airshow Website Builder
Skywriter
Custom Marketing Site
A custom marketing website, brand-matched to your business, wired straight into your Crew. One-time build, no recurring fee. Designed for the trades, not for design awards.
What Skywriter does
Skywriter is a one-time, fixed-price website build — not a recurring subscription. We design and ship a 5-7 page marketing site (home, about, services, service-area, reviews, contact, optional blog), copy written in your voice, every contact form wired into your Wingman dashboard so leads land where the rest of your Wingmen can act on them. Hosted on our platform under your domain (or a subdomain if you prefer). Two-week build window from kickoff to live, then it's yours — we hand off and you own it. There's no monthly fee because we're not running it for you; if you need ongoing changes you can buy them as Solo Act time or just keep it as-is.
Capabilities
Built to do this every day.
01
5-7 page custom marketing site
Home, about, services (one page per major service line), service-area, reviews, contact. Optional blog if you want it. Mobile-first, fast, SEO-clean.
02
Brand-matched design
Built around your existing brand if you have one, or we'll establish basic brand guidelines as part of the build if you don't. Not template-flavor; actually designed.
03
Copy in your voice
Our copywriter (assisted by AI) interviews you, drafts the site copy, and runs two rounds of revisions with you before publishing. Reads like you wrote it.
04
Lead capture wired to our platform
Every form on the site (contact, quote request, service-area lookup, blog opt-in) creates a contact in your with the source tagged, ready for Harper or any other Wingman to act on.
05
our platform hosting at no extra cost
Lives on our platform under your domain. Fast everywhere. SSL, CDN, all the boring stuff handled. Hosting is included; there's no separate bill from us going forward.
06
Clean handoff at go-live
On go-live, you get repo access (GitHub), deployment access (our platform), and a written runbook for making basic edits yourself. The site is yours, not ours.
On the job
Just a glimpse of what Skywriter handles.
Skywriter turns a missing or embarrassing website into a clean, on-brand marketing site that books work.
Instead of paying a vendor monthly for a site you can't update or running with no site at all, you get a site that's yours, fast, and tuned for conversions.
Your team focuses on the work the customer sees in person. Skywriter handles design, copy, structure, and conversion.
Draft service pages
Build a dedicated page for every service you offer.
Build neighborhood pages
Create pages for every area you serve.
Design the visual layout
Choose layouts that fit your trade and your brand.
Showcase your service catalog
Lay out what you do clearly and completely.
Pull in your best reviews
Embed five-star reviews from across platforms.
Build the intake form
Wire a contact form that captures the right info.
Embed your booking system
Drop the booking widget where it converts best.
Surface your phone number
Make the phone number tap-to-call on every page.
Add SMS opt-in
Let visitors text the business from any page.
Tune for local SEO
Optimize titles, meta, and structure for local search.
Add schema markup
Tag pages with structured data for service businesses.
Track page speed
Build for fast load times on mobile and desktop.
Add SSL by default
Ship every site with HTTPS from day one.
Run accessibility checks
Test that the site works for screen readers.
Match your brand voice
Write copy in the tone you've established elsewhere.
Brand the sign-off
Add your tagline and signature to footer and forms.
Wire form notifications
Send form submissions straight to your inbox.
Sync forms to your CRM
Push every lead into your contact list automatically.
Send confirmation emails
Auto-confirm form submissions with a personal reply.
Add a promo banner
Add a banner for seasonal offers.
Optimize photo loading
Compress and lazy-load images for speed.
Recommend layout changes
Suggest layout tweaks based on what's converting.
Track visitor behavior
Wire analytics so you see what's working.
Recap monthly traffic
Send a monthly report on visits, leads, and conversions.
Refine copy over time
Tweak copy based on what users do on the site.
Build mobile-first
Design for the phone first, desktop second.
Link Google Business Profile
Connect the site cleanly to your GBP listing.
Block bot form submissions
Filter out obvious spam before it hits your inbox.
Add a Spanish version
Build a Spanish translation when relevant.
Add events and openings
Surface upcoming events or open-house dates.
Add a service-area map
Show visitors where you serve.
Add FAQ sections
Answer common questions before customers ask.
Add a careers page
Open a path for applicants to reach you.
Add a newsletter sign-up
Capture visitors who aren't ready to book yet.
Add an about page
Tell the story of your shop and your people.
Show service-area coverage
Make coverage obvious to first-time visitors.
Forward design choices to you
Pause for input on visual decisions.
Run monthly content refreshes
Update the site as new services and seasons land.
Publish updates with one click
Make pushing changes simple, not painful.
In the field
Real scenarios.
Trade business with no real website
You've been running a 6-figure plumbing business off a Facebook page and word of mouth, and you finally need somewhere to send leads that doesn't look amateur.
Skywriter ships a 5-page site in two weeks — home, services, service-area (the four cities you cover), reviews (auto-pulled from your GBP), contact. Every form lands in your CRM and Harper picks up the leads. You spent two hours on the interview, reviewed two copy drafts, and that's it.
Outdated site you can't update yourself
You've got a 2018 WordPress site you can't log into, the original developer is gone, and the agency is quoting $8k for a redesign.
Skywriter rebuilds the site fresh on our platform, migrates the content that's still relevant, drops what isn't, and hands you a repo you (or any developer) can edit going forward. Hosting cost drops to effectively zero.
What you'll connect
Integrations
Required connections need to be wired before Skywriter can fly. We'll guide you through every one during onboarding.
- ✓
Your domain
We point it to the new site on go-live
- ✓
Your Wingman dashboard
So form submissions land where the Wingmen can see them
- +
Brand assets (logo, colors) Optional
Use what you have; we'll fill the gaps if you don't
- +
Google Business Profile Optional
For pulling live review snippets onto the site
- +
our platform account (we provision under ours by default) Optional
Or your own if you want to own hosting day one
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- 5-7 page custom marketing website (Astro + Tailwind, same stack as growthwingman.com)
- Written copy across every page (interview-driven, two revision rounds)
- Lead-capture forms wired to your via automation → contact creation with source tag
- our platform deployment with SSL + custom domain configured
- Basic on-page SEO (meta, schema, sitemap, robots) — not an ongoing SEO engagement
- GitHub repo with full source, transferred to your account at handoff
- Written runbook for making text edits + a 30-minute handoff walkthrough call
Ideal for
Service businesses whose existing website is either non-existent, embarrassing, or owned by a vendor they can't reach — and who'd rather not commit to another monthly subscription to fix it.
FAQ
Common questions.
Is this just a service? +
Yes, and we're up front about it: Skywriter is a one-time website build done by humans (designer + copywriter + developer), not a piece of recurring software. We brand it as a Wingman so it sits cleanly in the tier; the work itself is a fixed-price project.
What's different from the v1 tier? +
Everything else in Growth Wingman is recurring software you pay for monthly. Skywriter is a one-time fee with no monthly. You pay once, you get a site, it's yours.
What's the SLA? +
Two-week build window from kickoff to go-live, assuming you turn around copy reviews within 2 business days each. If we miss the window because of something on our side, you get a 20% refund.
What happens if I want changes after go-live? +
Three options: edit the text yourself using the runbook (free, easy stuff like phone numbers, service-area copy), buy Solo Act hours (for bigger changes), or hire any developer (you own the repo). We don't lock you in.
Why no monthly fee? +
Because we're not running anything for you after handoff. Hosting on our platform is effectively free, the lead-capture pipe just lives in your, and the repo is yours. We'd rather charge once for honest work than tack on a recurring fee that doesn't earn its keep.
Pairs well with
Build a crew.
Solo Act
Bespoke Ops
Bespoke project work. When you need something the standard Wingmen don't do, Solo Act is how we scope and ship it. Each engagement is its own statement of work.
Learn about Solo Act →
Harper
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Ready to hire Skywriter?
Tell us about your business and we'll send a tailored proposal with Skywriter configured for your industry — within one business day.