Draft full email campaigns
Write campaign emails in your brand voice.
Wingman Cabin Mail
Sloane
Email Marketer
Runs your email channel end-to-end. 5-step welcome series for every new lead, a monthly newsletter tuned to your trade, and win-back sequences for subscribers gone quiet.
What Sloane does
Sloane owns the email channel that most service businesses neglect. Every new lead gets a 5-email welcome series over 3 weeks, written fresh for your trade and brand voice. Once a month, Sloane drafts a newsletter tuned to your business (seasonal services, recent jobs, a local angle) and sends to your engaged segment. When a subscriber hasn't opened anything in 90 days, Sloane runs a 2-email win-back. She tracks engagement scores so you always know who's actually reading and who's a ghost.
Capabilities
Built to do this every day.
01
5-email welcome series for every new lead
Day 0 (intro), Day 2 (proof + reviews), Day 5 (educational about your trade), Day 10 (case study), Day 21 (booking offer). Each email is written fresh for the lead's source + your brand voice, not pulled from a template library.
02
Monthly newsletter tuned to your business
On the 1st of every month at 9 AM local, Sloane drafts a newsletter that references your real recent jobs, the current season, and 1-2 educational topics relevant to your trade. She sends to your engaged segment only, so unengaged subscribers don't drag your sender reputation down.
03
Win-back sequences for ghost subscribers
When a subscriber hasn't opened or clicked anything in 90 days, Sloane fires a 2-email win-back. Email 1 is a 'we miss you' with a soft re-engagement ask. Email 2 (5 days later if no open) is the final 'we'll stop emailing unless you say' opt-out preserver.
04
Engagement scoring that actually means something
Sloane tracks opens, clicks, and replies and rolls them into an engagement_score that updates daily. You can see at a glance who your 100 best subscribers are, and Sloane uses that score to segment future sends so you're not blasting unengaged contacts.
05
Brand voice tuned to your past emails
During setup you hand Sloane 3 to 5 past emails you wrote and liked (or you're starting fresh and she'll match your overall brand tone from your other materials). Every email she writes goes through that voice filter.
06
Honors every unsubscribe, hard
When someone unsubscribes, Sloane tags them suppressed, removes them from every active sequence, and never sends to them again. The honor is permanent and cross-channel (Charlotte and other Wingmen also respect the tag).
On the job
Just a glimpse of what Sloane handles.
Sloane turns email from a once-a-quarter blast into a steady channel that brings work back.
Instead of writing campaigns from scratch or ignoring your list, your inbox stays warm with sequences, follow-ups, and announcements your customers actually open.
Your team focuses on selling the jobs that come in. Sloane handles drafting, segmenting, and sending.
Write welcome sequences
Draft the three-touch welcome series for new contacts.
Schedule send times
Queue emails for the hours your list opens them.
Segment by service history
Group contacts by what they've bought before.
Segment by lead source
Group contacts by where they came from.
Build target lists
Pull the right list for each campaign you run.
Pitch maintenance plans
Draft series introducing your service plans.
Announce promotions
Write the seasonal promo email and time the send.
Run spring campaigns
Build seasonal campaigns by your shop's calendar.
Run winter campaigns
Send winter outreach when the temperature drops.
Send loyalty offers
Email return-customer pricing tied to specific segments.
Welcome new contacts
Send your intro email the day someone joins your list.
Resend to non-openers
Follow up forty-eight hours later with a fresh subject line.
A/B test subject lines
Test two subject lines against each other on a small sample.
Recap weekly results
Show opens, clicks, and replies for every campaign.
Flag bounced addresses
Pull invalid emails off your sender list automatically.
Honor unsubscribes
Remove anyone who clicks unsubscribe from every list.
Watch sender reputation
Track deliverability and warn you before issues land.
Send transactional emails
Send confirmations, receipts, and reminders alongside campaigns.
Hold for your approval
Pause high-stakes campaigns until you say go.
Read reply-to responses
Read replies and route them to the right inbox.
Sign off in brand voice
Close every email with your shop's tone.
Pair emails with visuals
Choose images that match the campaign topic.
Embed booking links
Drop the booking link in every email where it fits.
Build clear calls to action
Write CTAs that move readers forward, not sideways.
Alert you on big wins
Ping when a campaign drives unusually high engagement.
Send personal thank-you notes
Email customers personally after positive interactions.
Spot top-performing copy
Surface which emails drive the most replies.
Re-run winning campaigns
Bring back proven campaigns on a fresh angle.
Plan a monthly calendar
Build the month's email plan around your business calendar.
Draft follow-up sequences
Write the three-touch sequence for stalled estimates.
Personalize at scale
Pull name, last service, and address into every email.
Verify email on every contact
Confirm we have a current email before adding to a send.
Request reviews by email
Run review-request campaigns alongside SMS pushes.
Forward complex replies
Route detailed questions to the right person on your team.
Throttle send volume
Pace sends so your domain stays in good standing.
Sync engagement back to CRM
Push opens, clicks, and replies back to the contact record.
Prune inactive contacts
Manage list hygiene on a quarterly cadence.
Pitch fresh campaign ideas
Suggest campaigns tied to your job list and season.
Sound warm, not corporate
Keep the tone friendly so opens stay high.
In the field
Real scenarios.
New lead from a Facebook ad
Maria fills out your website lead form Tuesday afternoon. She's a new contact, source = Facebook ad.
Sloane fires her welcome series. Day 0 (Tuesday 3 PM): personal intro referencing how she found you. Day 2 (Thursday morning): a few of your real reviews + a before/after. Day 5 (Sunday morning): an educational email tuned to her ad's service interest. Day 10: a case study from a similar customer. Day 21: a booking offer with a real calendar link. Maria books on Day 22.
"Hey Maria — welcome, and thanks for raising your hand on the kitchen remodel question. I'm Sloane, I help connect new customers with our crew. Over the next 3 weeks I'll send you a few things that should make picking a contractor easier, even if you don't pick us. Today's just a 'nice to meet you.' — Sloane"
October monthly newsletter
It's October 1, 9 AM. Sloane's monthly cron fires.
Sloane pulls your last 30 days of completed jobs (12 of them), picks the 2 most newsletter-worthy (a basement waterproofing and a kitchen island), drafts a 3-section newsletter (recent wins / educational topic about fall HVAC prep / one customer review), and sends to your engaged segment (1,247 contacts). Open rate is 38 percent, click-through is 9 percent. 4 quote requests come back over the next 48 hours.
"October notes from Acme. — Two big wins this month: the Hendersons' kitchen island and a tricky basement waterproof over in Northgate. — Quick PSA: if you've got a furnace that hasn't been serviced in 18+ months, now is the moment, before the first cold snap. — One customer note that made our week: see it below."
Ghost subscriber win-back
Tom hasn't opened a Sloane email in 102 days, even though he's still subscribed.
Sloane fires the win-back. Email 1: 'Hey Tom, you joined us last spring and I haven't heard from you in a while. Is this still useful?' Tom doesn't open. Email 2 (5 days later): 'I'll stop sending these unless you reply YES to keep them coming.' Tom replies YES. He's flagged re-engaged, engagement_score resets to 5, he goes back into the normal newsletter audience.
What you'll connect
Integrations
Required connections need to be wired before Sloane can fly. We'll guide you through every one during onboarding.
- ✓
Verified sender domain
DKIM + SPF set up during onboarding
- ✓
Gmail or our platform native email sender
Outbound delivery
- +
Brand voice samples Optional
3 to 5 past emails — optional but improves voice match
- ✓
Newsletter topic preferences
What you'd be willing to be quoted on
- ✓
Welcome series goal
Build trust / drive booking / educate (one focus)
- +
Lead source mapping Optional
So Day 0 email references the right context
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- 5-email welcome series workflow with native our platform waits + branches on engagement
- Monthly newsletter cron workflow (1st of month, 9 AM local)
- 90-day inactivity detector + 2-email win-back workflow
- Four automation handlers (welcome_series_draft, newsletter_draft, segment_analyze, re_engagement_draft)
- Engagement score updater workflow that bumps the score on every open + click
- Unsubscribe honor workflow that tags suppressed + removes from all sequences
- Email templates in your brand styling (header + footer + colors + logo)
- Custom fields: sloane_journey_stage, sloane_engagement_score, sloane_last_open_at
- Tags: sloane-welcome-active, sloane-engaged, sloane-ghost, sloane-suppressed
- Brand voice calibration during setup
Ideal for
Service businesses with a lead list they've been collecting but never email. Newsletter-curious owners. Anyone whose welcome sequence today is 'no welcome sequence.'
FAQ
Common questions.
How is Sloane different from a normal email tool like Mailchimp? +
Mailchimp sends what you write. Sloane writes the emails. Every welcome email, every newsletter, every win-back is generated fresh by AI using your brand voice and your actual business activity. You spend zero time at a keyboard for the recurring email work.
Will my deliverability tank? +
No, the opposite. Sloane only sends to engaged segments, suppresses ghosts hard, and respects every unsubscribe. Most customers see deliverability improve within the first 60 days because the unengaged contacts stop dragging the sender score down.
Can I preview a newsletter before it sends? +
Yes. Every monthly newsletter has a 4-hour approval window in your Hangar dashboard. You can approve, edit, or kill. After 2 to 3 months of trusting the cadence, most owners flip approval off and let it run.
Does Sloane overlap with Charlotte? +
No. Charlotte handles past-customer reactivation by SMS + email. Sloane handles lead nurture (welcome) + bulk subscriber communication (newsletter) + re-engagement. If both are installed, they coordinate via tags so the same contact never gets two email touches in 7 days.
Can Sloane write the subject lines too? +
Yes, and that's actually where she earns most of her money. Subject line is the highest-leverage decision in an email and Sloane drafts 3 options per send with predicted open-rate guesses. You can pick one or let her ship the top-scored.
Pairs well with
Build a crew.
Charlotte
Customer Retention
Brings past customers back. Seasonal reactivation, loyalty thank-yous, and recurring-service reminders, each one written from the customer's actual history.
Learn about Charlotte →
Harper
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
Mason
Social Media Manager
Schedules 3 posts a week, replies to every comment and DM in your voice, and pings you the second a complaint shows up. Covers Facebook and Instagram out of the box.
Learn about Mason →
Ready to hire Sloane?
Tell us about your business and we'll send a tailored proposal with Sloane configured for your industry — within one business day.