Draft post captions
Write captions in your brand voice from the day's work.
Wingman Cabin Crew
Mason
Social Media Manager
Schedules 3 posts a week, replies to every comment and DM in your voice, and pings you the second a complaint shows up. Covers Facebook and Instagram out of the box.
What Mason does
Mason runs your social presence so you don't have to think about it. He schedules 3 posts a week in your brand voice, each one tied to your real activity (a job you just finished, a seasonal service, a local angle). He reads every comment and DM, classifies the sentiment, and either auto-replies, holds for your approval, or escalates within 10 minutes when a complaint hits. Mason isn't a generic post scheduler. He reads the conversation history before replying and never invents details about your business.
Capabilities
Built to do this every day.
01
3 scheduled posts a week, written fresh
Mason posts Tuesday, Thursday, and Saturday at 10 AM local time. Each post is written from scratch based on your trade, recent jobs, current season, and brand voice. Not a template, not a stock photo, not generic.
02
Replies to every comment as you
When someone comments on a post, Mason reads it, checks sentiment, and replies in your voice. 'Thanks Bill, that water heater install was a fun one' lands very differently than a thumbs-up emoji.
03
Handles FB and IG DMs end-to-end
Sliding into your DMs to ask about service? Mason pulls the conversation history, answers basic questions, and pushes serious leads to your calendar. He flags anything weird (sales pitches, scams, personal stuff) so you only see what matters.
04
Complaint escalation in 10 minutes
A negative comment is a fire alarm. Mason classifies sentiment in real time, holds his own reply, and SMS's you with the post, the comment, and a suggested draft. You approve or rewrite in 30 seconds.
05
Brand voice tuned to your past posts
During setup you hand Mason 3 to 5 posts you actually wrote and liked. He calibrates against them so the cadence, slang, and energy stay yours, not generic ad copy.
06
Reads your jobs, not stock topics
Mason looks at your completed opportunities and reviews this week to find post-worthy moments. A finished basement remodel becomes a before/after Tuesday. A 5-star review becomes a Thursday thank-you post.
On the job
Just a glimpse of what Mason handles.
Mason turns your social channels from a posting chore into a steady stream of presence and conversations.
Instead of posting once a month and ignoring comments, your accounts stay active, on-brand, and responsive to whoever drops by.
Your team focuses on the work that actually shows up in photos. Mason handles writing, posting, and replying.
Pair posts with photos
Choose the right image from your library for each caption.
Schedule posts in advance
Queue a week of content at a time, ready to publish.
Post on schedule
Publish at the times your audience is actually online.
Add relevant hashtags
Append a few clean hashtags that match local search behavior.
Tag partners and customers
Mention crew and customers who deserve credit, with consent.
Reply to comments
Answer every public comment within minutes.
Reply to DMs
Pick up Instagram and Facebook DMs without delay.
React to mentions
Like and acknowledge when customers tag you in their posts.
Engage with local accounts
Like and comment on neighboring businesses' posts.
Highlight 5-star moments
Reshare review screenshots with your sign-off.
Flag complaint comments
Catch negative comments fast and escalate them to you.
Hide spam comments
Hide obvious bot or solicitation comments from public view.
Route sales DMs to inbox
Move complex sales questions to your inbox or phone.
Repurpose your blog posts
Turn a website post into three social variations.
Recycle evergreen content
Bring back your strongest content every quarter on a fresh angle.
Promote seasonal offers
Announce your seasonal promo across all channels.
Caption job-site photos
Write captions that match the photo, the job, and the customer.
Caption short videos
Write hooks and captions for Reels and short-form video.
Sign off on brand
End posts with your shop's tagline or sign-off.
Post about today's job
Write a quick post about the standout job from today.
Thank customers publicly
Post a thank-you when a customer leaves a glowing review.
Spotlight crew members
Write team-member spotlights with photos and quick bios.
Geo-tag local posts
Tag every post with your service area for local reach.
Surface trending topics
Pitch posts riding local events or seasonal moments.
Plan the week's posts
Build the weekly content calendar from your job list.
Draft Story captions
Write Story captions for the day's photo dump.
Recap weekly performance
Summarize reach, comments, and saves every Friday.
Monitor brand mentions
Watch tags and mentions across the channels you're on.
Sort real concerns from bait
Distinguish genuine complaints from trolls and route accordingly.
Hold posts for your okay
Send draft posts for your approval before publishing when needed.
Reply to review screenshots
Acknowledge thank-yous and shout-outs on review screenshots.
Add new followers to CRM
Push new followers into the contact list for nurturing.
Pace post frequency
Keep cadence steady so you don't over-post or go silent.
Drive traffic to booking
Add the booking link to bios and captions where it fits.
Pitch low-cost promo angles
Suggest content that fits your marketing budget.
Tag posts by campaign
Label posts so you can track which campaign drove which result.
Alert on urgent comments
Ping you when a comment needs an owner reply.
Watch competitor posts
Note what nearby businesses are doing and adapt.
Pitch fresh content angles
Suggest new content ideas based on the job list.
In the field
Real scenarios.
Tuesday 10 AM scheduled post
It's Tuesday morning. Mason's cron fires to publish this week's mid-week post.
Mason scans the last 7 days of completed opportunities, spots the Henderson kitchen remodel that wrapped Friday, drafts a 4-sentence post in your voice with a CTA to book a quote, generates an image prompt for the photo, and schedules it through Social Planner for 10 AM publish. You see the post in your feed at 10:01.
"Wrapped a beautiful kitchen for the Hendersons over in Northgate last week — quartz counters, new under-cabinet lighting, the works. Spring's the right time to start one of these if you've been thinking about it. Reply REMODEL and we'll send you a few of the before/afters."
Negative comment on an Instagram post
Someone comments 'Worst service ever, still waiting for my callback' on a post from 2 weeks ago.
Mason classifies the comment as negative, holds his reply, and SMS's you within 60 seconds. The text includes the original post, the comment, the customer's name from your CRM, and a 2-sentence suggested reply. You tap approve. The reply posts publicly in under 4 minutes from when the comment landed.
"Hey Mike, that's not the experience we want anyone to have. The owner is reaching out to you personally right now — what's the best number to reach you on this afternoon?"
DM asking about service area
Someone DMs your Facebook page: 'Do you guys service Pleasanton or is that too far?'
Mason pulls your service area config, sees Pleasanton is in zone 2, replies confirming and offering a booking link. He logs the conversation, tags the lead 'mason-dm-qualified,' and creates an opportunity in your inbound pipeline.
What you'll connect
Integrations
Required connections need to be wired before Mason can fly. We'll guide you through every one during onboarding.
- ✓
Facebook page + Messenger access
For posts, comments, and DMs
- ✓
Instagram business account
For posts, comments, and DMs
- ✓
Brand voice samples
3 to 5 past posts you wrote and liked
- ✓
Owner phone for escalations
For complaint SMS alerts
- +
LinkedIn / TikTok / X Optional
Optional channels if you want them in scope
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- Social Planner connected to your FB + IG pages
- Cron workflow that fires posts Tue/Thu/Sat at 10 AM local
- Five automation handlers (draft_post, reply_to_comment, reply_to_dm, classify_comment, owner_approval_request)
- Comment trigger workflow that fires on every new comment across all posts
- DM trigger workflow that fires on every inbound DM
- Sentiment classifier wired to AI that branches auto-reply vs hold vs escalate
- Complaint escalation workflow with owner SMS + held draft reply
- Brand voice calibration during setup
- Custom fields: mason_post_id, mason_sentiment, mason_last_engagement_at
- Tags: mason-scheduled, mason-replied, mason-escalated, mason-complaint
Ideal for
Any local service business that knows social presence matters but hasn't figured out how to be consistent. Especially trades with visual results — landscaping, remodelers, salons, auto detailers, restaurants.
FAQ
Common questions.
Will the posts sound like generic AI? +
No. The whole reason Mason works is the brand voice calibration step. You hand over 3 to 5 of your real posts, and Mason matches your cadence, your slang, your specific way of opening and closing. If a post feels off, you correct it once and he learns.
Can Mason post to LinkedIn or TikTok too? +
Facebook and Instagram are in scope by default. LinkedIn, TikTok, X, and Google Business Profile can be added during setup. Each platform follows the same flow but uses platform-specific formatting and length rules.
What if Mason posts something off-brand? +
Every scheduled post gets a 30-minute approval window in your Hangar dashboard before it goes live. You can approve, edit, or kill it. Most owners turn approval off after 2 weeks once they trust the cadence.
Does Mason write the images too? +
He generates an image prompt and we can wire that to nano-banana-2 (our image gen) for an auto-generated visual, OR you can drop your own photos into a folder and Mason picks the best fit. Most service businesses use their own photos for authenticity.
What happens to a comment that's a real lead, not a complaint? +
Mason classifies it as a lead, replies in-thread with a soft ask ('want to grab a quote?'), and DMs the person to keep it private. He creates an opportunity in your CRM with the post + comment as context, so when you follow up you know exactly what they asked.
Pairs well with
Build a crew.
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Sophia
Customer Support
Handles inbound chat, SMS, and Facebook Messenger 24/7. Answers from your FAQ in your voice and escalates anything off-script before the customer gets frustrated.
Learn about Sophia →
Harper
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
Ready to hire Mason?
Tell us about your business and we'll send a tailored proposal with Mason configured for your industry — within one business day.