Score every inbound lead
Rate each lead the moment it lands.
High-Value Lead Detection
Real-time VIP scoring on every inbound lead. The ones that look like big-ticket jobs go straight to the owner's phone with full context — before they hit the regular queue.
What Loop-de-Loop does
Loop-de-Loop runs alongside Harper but on a different mission: spotting the few leads each month that are worth dropping everything for. The moment a new contact lands, we run an AI scoring pass against your VIP rules — job size signals, ZIP whitelist, source priority, language patterns — and any lead that clears the bar gets intercepted: owner SMS within 60 seconds, full context summary, suggested first move. The standard chase still runs for everyone else; this is the white-glove lane for the leads that pay the rent. Lighter on your CRM footprint than v1 Wingmen — most of the work happens on our side — but the workflow + tag + owner-alert hooks sit in your account.
Capabilities
Every new contact runs through an AI classifier within seconds of creation. Reads the source, the form fields, the ZIP, the message body, the time of day. Returns a VIP-yes/no with a confidence score and a one-line reason.
We work with you at setup to define what 'valuable' actually means for your trade — job-size cutoffs ('any kitchen demo'), ZIP whitelists (your top-margin neighborhoods), source priority (referral > cold form), language patterns ('full bathroom remodel', 'commercial').
VIP-flagged leads trigger an immediate owner-phone SMS with the contact's name, the one-line reason they scored, and a suggested first move. The owner can tap to call, tap to text, or hand back to the regular chase.
VIP-tagged contacts skip the standard chase queue and route into a dedicated 'VIP intercept' pipeline so they don't accidentally get a generic templated touch from another Wingman.
Every Monday: a recap of last week's VIP catches, what happened to each, and any patterns in the misses (leads you wanted that didn't get flagged, or false positives).
If you're not running Harper, VIP-tagged leads sit in their own queue and Loop-de-Loop won't auto-message. With Harper installed, Harper knows to back off VIP-tagged leads while you handle them personally.
On the job
Loop-de-Loop turns high-value lead detection from a guessing game into instant, prioritized routing the moment a big job walks in.
Instead of treating every lead the same and missing the big ones, the leads worth your direct attention get flagged in seconds and handed off accordingly.
Your team focuses on the close. Loop-de-Loop handles scoring, flagging, and routing the VIPs.
Rate each lead the moment it lands.
Predict the size of the job from intake signals.
Surface only the leads worth your direct attention.
SMS the second a high-value lead lands.
Route VIP calls to your owner cell immediately.
Notify dispatch with priority flag and full context.
Match the contact to known high-value customers.
Read every prior interaction before routing.
Mark every VIP lead in your CRM for priority handling.
Verify the right person picked up the lead.
Flag when a VIP lead hasn't been touched in an hour.
Watch how fast VIPs get a response.
Detect when language signals a serious buyer.
Gather the full picture before handing off.
Route VIP jobs to your best people.
Confirm the VIP is in your service area before routing.
Write the first message in your shop's premium voice.
Add a warmer, more personal sign-off for VIPs.
Hand the lead to you with full context attached.
Thank VIPs with messages that reflect their value.
Offer the next available slot, not the queue.
Hold premium calendar slots for high-value leads.
Email a richer follow-up to high-value leads.
Pause auto-routing on the biggest jobs for your call.
Warn when a VIP quote may be priced too low.
Tag won VIP deals and update their value.
Capture why a VIP went elsewhere.
Show VIP leads landed, contacted, booked, and won.
Surface VIP-pipeline anomalies for daily review.
Maintain a VIP list for priority outreach campaigns.
Push VIP scoring into every contact record.
Don't flag low-value leads that look big at a glance.
Offer high-value upgrades to the right segment.
Suggest the right approach for each VIP type.
Suggest a call when SMS isn't enough.
Use language that fits the value of the job.
Push a personal follow-up if a VIP cools.
Adjust the value estimate as new info comes in.
Measure how Loop-de-Loop's VIP picks perform.
Recommend offerings tailored to your top tier.
In the field
A new contact lands from your website contact form. ZIP is one of your three best-margin neighborhoods. Message includes the phrase 'full bathroom renovation including tile.'
Loop-de-Loop scores VIP within 5 seconds. Owner SMS goes out: 'VIP lead — Sarah K. in 90210, says full bath reno w/ tile. Likely $30k+. Tap to call, tap to text. Harper backed off.' Owner taps to call; Loop-de-Loop logs the action and routes Sarah into the white-glove pipeline.
A contact lands tagged 'referral' with the source field naming your top GC partner.
Loop-de-Loop catches the source priority signal and flags VIP regardless of job size — referrals from key partners are always white-glove. Owner gets the alert, the GC's name in the message, and a suggested 'thanks for the referral' opener.
Last week you got flagged on a lead that looked big on paper but turned into a $300 service call.
Monday's recap surfaces the call. You leave a one-line note ('they always overstate the scope in this ZIP') and Loop-de-Loop's classifier learns the pattern. False-positive rate drops the next month.
What you'll connect
Required connections need to be wired before Loop-de-Loop can fly. We'll guide you through every one during onboarding.
Your your CRM contacts (read + tag write)
So the workflow can fire and tag
Owner's mobile number
For the 60-second SMS alert
Your service catalog + average job sizes
Lets us build accurate scoring rules
ZIP / service-area data Optional
For ZIP-priority scoring (most useful)
Harper (recommended) Optional
So VIP leads cleanly bypass the standard chase
What gets deployed
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
Ideal for
Service businesses where job size varies wildly — remodelers, custom builders, commercial HVAC, high-end salons — where the difference between routing right and routing wrong is measured in tens of thousands of dollars.
FAQ
Partially. There's real your CRM automation (the workflow + tag + owner-alert) and there's a real scoring endpoint on our backend. The classifier is AI; the rules calibration is a human setup session.
Harper texts every missed-call lead the same fast way. Loop-de-Loop is the opposite — it's about identifying the few leads each month that should not get the standard treatment.
60 seconds from contact-created to owner SMS for any VIP-flagged lead, during your business hours. After hours, the SMS still goes out unless you've configured a quiet window.
Email us — we'll retune. We expect to tune the rules at least once in the first 60 days as we see real data flowing through.
Yes, but you give up the clean handoff. Without Harper, a VIP-tagged lead just sits in the pipeline waiting for you; with Harper installed, Harper actively backs off so there's no double-touch.
Pairs well with
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
Business Strategist
Quarterly business reviews for service businesses that have outgrown the seat-of-the-pants stage. 90 days of data turned into a written strategic briefing and an AI strategist you can question line by line — no meeting to schedule.
Learn about Charles →
Reputation Crisis Manager
Crisis-grade response for the reviews and complaints that can hurt you. Owner-approved draft replies in minutes, not days, with the right tone and the right offer of remediation.
Learn about Hammerhead →
Tell us about your business and we'll send a tailored proposal with Loop-de-Loop configured for your industry — within one business day.