Pick up WhatsApp messages
Reply to inbound WhatsApp messages in seconds.
Add-on Green Bubble
WhatsApp Business
Messaging Channel
Turn on WhatsApp Business as a channel your Wingmen can read and reply on — useful for verticals where customers prefer WhatsApp over SMS.
What WhatsApp Business does
WhatsApp is the default messenger in big chunks of the US service market (LATAM-heritage communities, immigrant-owned trades, international clients). This add-on enables WhatsApp Business as a first-class channel inside your inbox — your Wingmen read inbound WhatsApp messages and reply through the same threads they handle SMS and email. The $25/mo is the subscription enablement; per-message fees from Meta (template messages, marketing messages) pass through your wallet at standard usage rates plus the standard 5% Stripe fee.
Capabilities
Built to do this every day.
01
Unified inbox
WhatsApp threads land in the same your unified inbox view as SMS, email, and Messenger. Your Wingmen don't care which channel a message came in on.
02
Business profile + green checkmark
Set up your verified WhatsApp Business profile (logo, hours, location, website). Customers see you're legit before they message.
03
Template messages
Pre-approved templates for outbound (appointment reminders, review requests). Meta requires templates for first-touch outbound; we wire the common ones during setup.
04
Works with every Wingman
Mia, Harper, Stella, Sloane — any Wingman that handles conversations can route through WhatsApp once it's on.
On the job
Just a glimpse of what WhatsApp Business handles.
WhatsApp Business turns the messenger your community already uses into a fully wired channel for booking, answering, and following up.
Instead of forcing customers to switch to SMS or email, every conversation happens where they already chat — with the same Wingman intelligence behind it.
Your team focuses on the work. The WhatsApp channel handles greetings, replies, bookings, and confirmations on the platform customers prefer.
Send broadcast announcements
Push announcements through the channel customers read.
Recognize repeat customers
Greet returning WhatsApp contacts by name and history.
Receive photos via WhatsApp
Process customer-sent photos inside the conversation.
Receive voice notes
Process voice messages from customers without losing context.
Send media to customers
Drop photos and documents into the conversation.
Book appointments in chat
Lock the job onto the calendar from inside WhatsApp.
Send confirmations
Confirm bookings on the channel the customer prefers.
Send WhatsApp reminders
Push reminders through WhatsApp for higher open rates.
Send ETA updates
Share ETA updates where customers see them fastest.
Send arrival windows
Quote arrival windows in the same thread.
Send post-job thank-yous
Send a personal thank-you on WhatsApp after the job.
Send review asks
Ask for reviews where the customer is already reading.
Re-engage cold contacts
Use WhatsApp to bring back contacts who don't read SMS.
Send seasonal nudges
Push seasonal reminders through WhatsApp.
Reply in any language
Match Spanish, Portuguese, or whatever the customer opens with.
Tag WhatsApp contacts
Label conversations that came in through WhatsApp.
Sync threads to CRM
Push every WhatsApp message into the contact record.
Segment WhatsApp users
Group customers who prefer WhatsApp for targeted outreach.
Flag urgent messages
Escalate urgent WhatsApp messages quickly.
Filter spam contacts
Block obvious spam senders before they get through.
Handle cancellations
Process cancellations cleanly inside WhatsApp.
Send promo campaigns
Run announcement campaigns on the channel that opens highest.
Match your brand voice
Reply in your shop's tone on every message.
Verify contact details
Confirm phone and email through the same conversation.
Run intake checklists
Walk customers through structured intake in WhatsApp.
Quote prior messages
Reference what was said earlier in the same thread.
Sound warm in chat
Use the platform's casual tone where it fits.
Sign off in brand voice
End every thread with your shop's sign-off line.
Suggest WhatsApp-only offers
Offer customers something they'd only see on WhatsApp.
Track engagement
Watch open and reply rates on WhatsApp campaigns.
Maintain verified profile
Keep a verified WhatsApp Business profile current.
Throttle campaign volume
Pace WhatsApp campaigns to stay in good standing.
Search past conversations
Surface prior WhatsApp threads from any contact.
Recap weekly performance
Show messages sent, opened, and replied each week.
Alert on overdue replies
Surface WhatsApp threads waiting too long for a response.
Add opt-ins to CRM
Capture new opt-ins into the contact list.
Send service catalog
Share your service catalog inside the conversation.
Handle group messages
Reply to group inquiries with the right context.
Recap monthly volume
Show WhatsApp volume and conversion month over month.
In the field
Real scenarios.
Hispanic-market plumber
Half your customer base texts on WhatsApp by default, not SMS.
We enable WhatsApp Business on your account, you complete the Meta Business Manager verification (1-2 days, you do this part), and your Wingmen start handling WhatsApp threads alongside SMS. Conversion goes up because customers stay on their preferred channel.
International clientele
You run a high-end home-service business with foreign clients who only use WhatsApp.
Mia handles voicemails in English, but their followup-by-WhatsApp comes through the same conversation thread. Sloane sends review requests via WhatsApp templates after each job.
What you'll connect
Integrations
Required connections need to be wired before WhatsApp Business can fly. We'll guide you through every one during onboarding.
- ✓
GoWingman Platform
WhatsApp channel is enabled on your account
- ✓
Meta Business Manager
You complete the brand verification (Meta-side flow, 1-2 days)
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- WhatsApp Business channel enabled on your account
- WhatsApp Business profile wired (logo, address, hours, website)
- 5-7 starter message templates submitted to Meta for approval (appointment confirms, review requests, missed-call followups)
- Routing rules: incoming WhatsApp messages funnel to your active Wingmen
- Per-message Meta fees pass through at our standard markup
Ideal for
Service businesses in communities where WhatsApp is the default messenger, or anyone serving international clients.
FAQ
Common questions.
What does it actually cost per message? +
Meta charges per conversation, not per message — and rates vary by category (utility, marketing, authentication) and country. US utility conversations are ~$0.014, marketing ~$0.025. These pass through your wallet at our standard rate (plus 5% Stripe fee). The $25/mo is just the subscription enablement.
Do I need a Meta Business Manager account? +
Yes. You (or we, if you want help) walk through Meta's verification flow — uploading your business documents, verifying your phone number, agreeing to WhatsApp's commerce policy. It takes 1-2 business days.
Can I use my existing WhatsApp number? +
Only if it's not currently used in the consumer WhatsApp app. You either port an unused number from a SIM, port out from another BSP, or request a new dedicated WhatsApp number during setup.
How do I cancel? +
From your billing portal — billing stops at the end of the cycle, and the WhatsApp channel goes inactive (existing threads stay archived in our platform for the record).
Pairs well with
Build a crew.
Mia
Front Desk Wingman
Picks up your business line on the first ring, 24/7. Qualifies the caller with trade-specific questions and books straight onto your calendar.
Learn about Mia →
Harper
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
Sloane
Email Marketer
Runs your email channel end-to-end. 5-step welcome series for every new lead, a monthly newsletter tuned to your trade, and win-back sequences for subscribers gone quiet.
Learn about Sloane →
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Ready to hire WhatsApp Business?
Tell us about your business and we'll send a tailored proposal with WhatsApp Business configured for your industry — within one business day.