Branch by message intent
Route conversations based on what the customer is actually asking.
Add-on Brain Boost
Premium Triggers & Actions
Workflow Intelligence
Unlocks our platform's Decision Maker, sentiment detection, intent classification, and AI-powered Smart List actions inside your workflows.
What Premium Triggers & Actions does
our platform ships standard workflow actions (send SMS, wait, branch on tag) and premium ones (Decision Maker = AI-routed branching, sentiment scoring on inbound messages, intent classification, summarization, translation). Premium actions cost per-execution but unlock the smart workflow logic that several Wingmen rely on under the hood — Stella's review classification, Hammerhead's complaint detection, Loop-de-Loop's VIP scoring. The $15/mo is the subscription enablement; per-execution fees ($0.01-0.05 per action depending on type) pass through your wallet.
Capabilities
Built to do this every day.
01
Decision Maker
Replaces brittle if/else branching with an AI step that reads conversation context and picks the right path. Used by Harper for warmth scoring and Loop-de-Loop for VIP detection.
02
Sentiment + intent detection
Tag inbound messages as positive/negative/urgent/question/complaint. Hammerhead uses this to escalate angry customers before they post a 1-star review.
03
Summarize + translate
Summarize long threads to a one-line note for the owner. Translate inbound messages (Spanish ↔ English) automatically — pairs with WhatsApp Business.
04
AI-scored Smart Lists
Build contact segments using AI scoring (e.g. 'all contacts likely to churn this month'). The list updates itself as conditions change.
On the job
Just a glimpse of what Premium Triggers & Actions handles.
Premium Triggers and Actions turn rigid tag-based automations into AI workflows that read the message, judge the intent, and branch accordingly.
Instead of routing every contact the same way based on a single tag, your workflows make smart decisions on each message — reading tone, intent, and context.
Your team focuses on the customer relationship. Premium Triggers and Actions handle the smart branching that makes every workflow feel personal.
Tag based on tone
Detect frustration, satisfaction, or confusion and tag accordingly.
Detect complaint language
Identify complaints and escalate immediately.
Detect customer satisfaction
Spot positive sentiment and route to review asks.
Detect urgency
Flag urgent language and reroute the workflow.
Branch by customer tier
Treat VIPs differently from new contacts.
Branch by past history
Adjust workflow based on the contact's prior interactions.
Branch by job value
Route high-value leads to a different workflow.
Branch by season
Send different messages based on the time of year.
Branch by zone
Route contacts to workflows based on service area.
Branch by language
Run the right workflow for each language the customer uses.
Branch by channel
Adapt workflow based on the channel the customer used.
Branch by time of day
Run different workflows for business hours vs after-hours.
Flag risky language
Catch language that could indicate legal risk.
Validate email format
Branch differently when email is missing or malformed.
Validate phone format
Branch when phone number is missing or invalid.
Verify before sending
Validate every required field before firing actions.
Loop on no-reply
Send follow-ups only when prior messages got no reply.
Branch on positive reply
Send the next step when the customer responds positively.
Branch on negative reply
Reroute when the customer pushes back.
Validate before escalating
Confirm signals before paging the owner.
Customize message per branch
Use different copy on each branch.
Trigger owner alerts
Page the owner when specific conditions match.
Set fields conditionally
Update tags and fields based on the branch taken.
Pull external data
Look up external info to inform the branch.
Suggest branch optimizations
Spot branches that consistently underperform.
Track branch performance
Show which branches lead to conversions.
Recap workflow outcomes
Show the distribution of outcomes across branches.
Watch branch fire rates
Surface when a branch fires unexpectedly more or less.
Hand off complex branches
Route ambiguous cases to a human for decision.
Halt on critical conditions
Stop the workflow when something serious is detected.
Re-fire after delay
Run the same step again if the first attempt failed.
Wait for conditions
Pause the workflow until the right signal arrives.
Add to lists conditionally
Segment contacts based on the branch they fell into.
Suppress contacts conditionally
Skip contacts who match specific exclusion rules.
Branch on coverage rules
Reroute contacts outside your service area.
Branch by service requested
Run different workflows for different service types.
Trigger campaigns conditionally
Fire campaigns only when conditions match.
Refine branch logic over time
Tighten branch rules as patterns emerge.
Audit workflow correctness
Verify branches behave as expected after every change.
In the field
Real scenarios.
Smarter review handling
You want Stella to reply to good reviews automatically but route any 3-star-or-worse reviews to you first.
With Premium Actions on, Stella uses Decision Maker to read the review text and branch — 5-star and 4-star get auto-replies, 3-star and under get drafted-and-held for owner approval. Without Premium Actions, the branching has to happen via call-outs to our renderer (slower + more setup).
Bilingual inbox
Half your inbound messages come in Spanish.
Premium Actions auto-translate incoming Spanish messages to English in the conversation view (with the original preserved). Your team replies in English, the workflow translates back to Spanish on send.
What you'll connect
Integrations
Required connections need to be wired before Premium Triggers & Actions can fly. We'll guide you through every one during onboarding.
- ✓
GoWingman Platform
Premium Actions are enabled at the account level
What gets deployed
Inside the build
When your estimate is accepted, our system automatically deploys these artifacts to your Wingman dashboard. No copy-paste, no manual setup.
- Premium Triggers & Actions enabled on your account
- Existing Wingman workflows updated to use Decision Maker where it improves accuracy
- Sentiment + intent classification wired into the inbound message pipeline (used by Stella + Hammerhead if enabled)
- Per-execution wallet billing configured at standard rates
- Premium actions appear in your workflow editor's action picker
Ideal for
Businesses running review automation, complaint escalation, bilingual inboxes, or any workflow where AI branching is sharper than tag-based rules.
FAQ
Common questions.
Do I need this if I already have Wingmen? +
Some Wingmen run fully without it (Mia, Harper basic chase). Others (Stella's review classifier, Hammerhead's sentiment escalation, Loop-de-Loop's VIP scoring) are noticeably better with Premium Actions on. We'll tell you which of your Wingmen actually benefit.
What's the per-execution cost? +
$0.01-0.05 per action depending on type. A Decision Maker step costs ~$0.02, sentiment detection ~$0.01. For a typical small business, monthly usage runs $5-20 on top of the $15 subscription.
Is this included in AI Unlimited? +
No — AI Unlimited covers Voice AI + Conversation AI + Reviews + Content. Premium Workflow Actions are a separate our platform product line with separate billing. The two add-ons stack.
Can I cancel? +
Yes, from your billing portal. Cancelling reverts the affected workflows to standard branching (slightly less smart, but still works).
Pairs well with
Build a crew.
Stella
Reputation Manager
Fires the review-request SMS at the perfect moment after every job, auto-replies to positives, and pings you in 5 minutes when a negative one lands.
Learn about Stella →
Harper
Sales Strategist
Texts every missed-call lead within 5 minutes. Runs a 5-step personalized chase that stops the second they book. Pings you the second a lead goes hot.
Learn about Harper →
AI Unlimited
Token-Cap Removal
our AI Unlimited plan, enabled on your account. Removes per-token, per-minute, and per-execution caps on Voice AI, Conversation AI, Reviews AI, and Content AI.
Learn about AI Unlimited →
Ready to hire Premium Triggers & Actions?
Tell us about your business and we'll send a tailored proposal with Premium Triggers & Actions configured for your industry — within one business day.